"Within a few days of starting the 28-day plan, I felt more focused and alive..."

Launching a blog (my28daysuperjuice.wordpress.com) to track his progress, Ian Laishley embarked upon the challenge to consume high quality, cold-pressed juice for almost a month. He decided to invest in two 14-day Juice Master Delivered plans to give himself the best chance of success. Starting out at 202lbs, his three-year-old daughter, Poppy, was his inspiration for change.

Brain Power

“Within a few days of starting the 28-day plan, I felt more focused and alive – like my brain was working more efficiently – and was sleeping better,” explains Ian. “The other significant shift was that I wanted to choose healthy foods when I began eating again, rather than put junk into my body, which was a huge change in mindset. Within a week, my juice-only diet became second nature and I felt 100 per cent committed to my goal.”

Adding visits to the gym for spin classes, swimming and running sessions, Ian quickly began to see results and to feel in great shape. Even the potential pitfall of a gig with his band, where the beers tend to flow freely, couldn’t dent his new-found zest for healthy living.

“It was a revelation to discover that I can gig and only drink water!,” says Ian. “My clothes fitted far better and I played all night without a beer in sight, and that was a real test. In fact, a real treat is a post-gig cheese on toast, which was far tougher to resist.

I lost around 20lbs and am now 183lbs, which is an amazing achievement. Publicising my journey ensured I stuck to it and I have never felt healthier or happier.”

“On day 11 of the challenge, I slipped and had a coffee, and my body certainly let me know that it wasn’t happy about that. It was interesting to see how it reacted when I deviated from the plan. The weekends were toughest, not because I felt hungry as the juices were filling, but because so much of what we do socially revolves around food. Easter fell during my challenge and it was the first time I hadn’t eaten a chocolate egg, but instead I got up and went for a run, which was different! Feeling great was all the encouragement I needed and at the halfway point I had lost almost a stone in weight.”

Towards the end of his challenge, Ian embarked on a fitness programme with a personal trainer to boost his activity levels. “I was in a terrible food cycle,” says Ian. “I didn’t eat a lot, but I ate the wrong things at the wrong time. I have a new respect for food and having put so much effort into cleansing my system, I have no wish to destroy that. The 28-day plan was a brilliant way to kick-start a total lifestyle change. I lost around 20lbs and am now 183lbs, which is an amazing achievement. Publicising my journey ensured I stuck to it and I have never felt healthier or happier.”