Jason Vale aka The Juice Master has written the most successful juicing programme in the world, 7lbs in 7 days which has gone on to become a No.1 bestseller.

Lose up to 7lbs in 7 days with Jason Vale's ultra-fast 1-week super juice cleanse.

The man who helped Jordan to get her post-baby body back has designed a healthy and effective diet and exercise programme to reshape your body in just one week, but with lasting results, and all from the UK's leading health coach and seminar leader Jason Vale.

You will not only lose weight, but also have higher energy levels, clearer skin and be set free from the dieting trap forever.

Jason has designed a highly motivational and hard-hitting programme for effective speedy weight loss. The "7lbs in 7 days Super Juice Diet" can help you get in shape super-fast to give you a beach-perfect body or help you look sensational in that little black dress. With his simple diet and exercise programme and inspirational message, you will not only lose weight, but also have higher energy levels, clearer skin and be set free from the dieting trap forever.

Not only will Jason Vale's carefully designed juicing plan help you diet more effectively than ever before, it will also power-pack your body with nutrients and enzymes for the ultimate body boost and help you keep weight off permanently.

7lbs in 7 days has become world famous as 'The celebrity Juice Diet' popularised by Jordan, Sarah Jessica Parker, Jennifer Aniston and Drew Barrymore, all who have been reported to have completed this 7 day programme and are now big fans of juicing.

About Jason Vale

Jason Vale, the Juice Master, is a successful health and lifestyle coach and TV presenter. A fantastic advert for what he preaches: fit and healthy, he is a former chocolate-bingeing, lager-drinking chain smoker who has turned his life around, and since 1994 he has personally helped thousands of people destroy their cravings for the unhealthy products we’re addicted to. Jason Vale has a strong and ever-increasing media profile. His health seminars, run all over Europe; and he appears regularly on radio slots, such as the Chris Evans show, the Steve Wright Show and the Gerry Ryan show in Ireland.

From Jason himself

"Juicing has changed my life beyond all recognition. I know it’s a cliché when people say this or that changed their life, but I can say with total confidence that without juicing my life would be radically different to what it is today.

Before I got into Juicing I used to smoke 40-60 cigarettes a day; I like my drink (as they say) I was more than partial to the odd bit of junk(ie) food, and as a result, I was also fat. On top of that I had severe Asthma to the point where I had to use the blue and brown inhalers and was having 10-16 puffs a day on them. I also developed eczema, mild acne, bad hay fever, and very, very, severe Psoriasis. In short, I wasn’t exactly in the best of health and my energy levels were often right through the floor.

I am now in the fortunate position of being free from smoking, drinking and junk food. My Asthma has vanished, my eczema and acne have gone my Psoriasis has cleared by over 90% and I am no longer overweight. In fact, on the health front I’m one happy camper! I am now also lucky to be able to help people who find themselves in a similar position to the one I was in."
Jason Vale 

Some of our recent customer testimonials

"Just wanted to write and say thanks to Jason!!
I have just finished the 7lbs in 7 days and guess what I lost 8 pounds, 4 inches off my waist and 1.5 inches off my butt and lost 2.6% body fat... plus loads more energy but a few nasty spots from the detox.... There are some juices I am addicted to which are the turbo express, super chute and the lemon/ginger zinger - that one is soooo good.... Am now carrying on with phase 2 and 3 with juices for breakfast and lunch with a light dinner... 
thank you so much I am now at 8 stone 8 and feeling great especially as my IBS symptoms have all but disappeared...
I could give Jason a kiss if I saw him!!!!!" Kate xxxx

"Just to let you know I got on really well. I quite enjoyed starting at the weekend to prove to myself I could still get out and enjoy myself and stick to the programme. I lost 6lbs, which I was really happy with as I’m not overweight, had just had a bit of a lapse and was struggling to fit in my size 8 clothes! Couldn’t believe I wasn’t hungry; I felt great, although a little tired a times. Have now read the 14-day book and am embarking on that; I fully signed up to Jason’s ideology and so it was good to read the book, remind myself about healthily eating and get back on track. I’m now preaching juicing to all that will listen but seem to be coming up again a barraged of ‘excuses’! I hope to do one of the retreats if I can find someone to come along". Thanks and best wishes, Cyra

 Contents

• Introduction: Juicing Changed My Life!
• 7 lbs in 7 Days: What the People Say
• The Rules
• Totally Juiced in Just 7 Days!
• Super Fast World
• 'But It's Never Healthy to Lose Weight Fast'
• The Goldfish Bowl
• Where Will They Get Their Nutrients?
• Won't You Gain Weight in the Long Run?
• The David Blaine Diet
• CBAS (Can't Be Arsed Syndrome!)
•  No More Excuses!
• The Easy Way
• TV (Total Vegetable)
• All Will Be Smooth ... if the Prep is Right!
• The Juice Master's 7 lbs in 7 Days Super Juice Pack
• All the Juicy Stuff You will Need for the Programme
• Phase 1: The 7 lbs in 7 Days Plan
• Phase 2: The Turbo-Charge Plan
• Phase 3: The Juicy Lifestyle
• More Juicy Help

Not only will Jason Vale's carefully designed juicing plan help you lose weight, but it will also power-pack your body with nutrients and enzymes to make you feel energized and invigorated and will help you keep the weight off permanently!

 Download the 7lbs in 7 days shopping list here