Getting juicy in Italy
23 January 2008
The health market in Europe continues to grow and one country leading the way is Italy. Italy has also been part of a health campaign supported by Philips, and the Juice Master Jason Vale was invited along to inspire local people to get juicing.
The Keeping It Simple book, being published by Italian publishers Apogeo and now called 'Brindisi di Salute', will also be included free with every Philips Juicer sold in Italy.
Jason commented, "it's fantastic to be able to take juicing into Europe as more people wake up to the idea that freshly extracted juices can make a phenomenal diffference to their health! Italy is a great place with a fantastic language and they can make anything sound seductive, a 'bit of ginger' to us is an amazing sounding 'Zenzaro' in Italian."
Juice Master continues to get Europe 'Juiced' and is back in the Nordic regions in 2008 to do some major TV and radio work. Look out for some international pages on Juice Master soon.
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